Social Media Content Creator (Gen Z + Viral Content)
Dunkin’ UAE
Hospitality and Marketing
Dubai, UAE
Posted on December 10, 2025
Job Description / Role
About the Role:
You will be the voice of Dunkin’ UAE, making honest, influencer-style clips (talk-to-camera, funny voiceovers, product tries) that feel unfiltered and capture trending moments for TikTok and Instagram Reels.
Key Responsibilities:
- Produce short-form videos from concept to publish (script, shoot, edit) for TikTok and Instagram Reels.
- Edit confidently in CapCut—using sound sync, SFX, overlays, subtitles, and trending templates.
- Craft strong openings, pick trending audio, and write scroll-stopping captions.
- Plan and own weekly/monthly content calendars and manage social channel engagement.
- Monitor trends daily and adapt them to Dunkin’s tone and campaigns.
- Capture content at store activations, new openings, collaborations, and events.
- Track performance metrics to sharpen future content decisions.
Must-Haves:
- Demonstrable track record creating organic, influencer-style videos (mandatory portfolio link).
- Advanced CapCut skills and excellent scriptwriting for short formats.
- Solid understanding of hooks, retention tactics, and trend timing.
- Energetic Gen Z sensibility, humor, and on-screen instincts (comfortable appearing on camera is a bonus).