Performance Marketing Specialist – Abu Dhabi, UAE | HOMZOH REAL ESTATE LLC OPC

Company Overview:

HOMZOH REAL ESTATE LLC OPC is a dynamic real estate firm in Abu Dhabi, specializing in property sales, leasing, off-plan projects, and data-driven lead generation strategies.

Job Description:

The Performance Marketing Specialist will design, manage, and optimize paid digital campaigns across Google Ads, Meta, TikTok, and LinkedIn to generate qualified real estate leads and maximize return on ad spend.

🔹 Key Responsibilities:

• Plan, launch, manage, and optimize paid digital advertising campaigns.
• Manage campaigns across Google Ads, Meta Ads, Facebook, Instagram, TikTok, and LinkedIn.
• Create lead generation campaigns for property sales, leasing, and off-plan projects.
• Oversee website, WhatsApp, lead form, remarketing, and conversion campaigns.
• Conduct audience research, keyword analysis, competitor research, and market analysis.
• Monitor advertising budgets while optimizing cost per lead and campaign performance.
• Analyze key performance metrics including CPL, CPA, CTR, Conversion Rate, ROAS, and lead quality.
• Perform A/B testing on audiences, ad creatives, landing pages, and campaign strategies.
• Implement and maintain conversion tracking, analytics tools, pixels, and campaign attribution.
• Collaborate with the Creative and Social Media team to produce high-performing advertisements.
• Track and evaluate leads through the CRM while coordinating with the Sales Team regarding lead quality.
• Identify underperforming campaigns and scale those delivering strong results.
• Prepare detailed advertising performance reports for management.

🔹 Requirements:

• 2–3+ years of experience in Performance Marketing or Digital Marketing.
• Previous experience within the UAE real estate industry is highly preferred.
• Hands-on expertise with Google Ads and Meta Ads Manager.
• Experience using CRM platforms and lead tracking systems.
• Strong analytical mindset with the ability to interpret campaign data and manage ad budgets effectively.

What We Offer:

• Opportunity to lead performance marketing operations within a growing Abu Dhabi real estate firm.
• Data-driven and collaborative digital marketing work environment.
• Competitive monthly salary package aligned with industry standards.