Sales Executive – HORECA Division – Dubai, UAE | Gulf Fruits Trade Company LLC

Company Overview:

Gulf Fruits Trade Company LLC is a leading distributor of fresh fruits and vegetables in the UAE, delivering premium-quality produce and tailored supply chain solutions to hotels, restaurants, caterers, and institutional clients across the region.

Job Description:

The Sales Executive – HORECA Division will expand the company’s HORECA market share, build strategic relationships with key hotel and restaurant accounts, market fresh produce lines, negotiate commercial contracts, and drive revenue growth in Dubai.

🔹 Key Responsibilities:

• Develop and maintain strong relationships with HORECA clients across the UAE.
• Identify new business opportunities and expand the customer portfolio.
• Achieve assigned sales targets and contribute to business growth.
• Promote the company’s Fresh Fruits & Vegetables product range to prospective customers.
• Conduct regular client meetings and provide excellent customer service.
• Prepare sales proposals, negotiate contracts, and close business deals.
• Monitor market trends and identify opportunities to strengthen market presence.

🔹 Requirements:

• Minimum 5 years of relevant sales experience.
• Strong experience in HORECA sales and business development.
• Previous experience in the Fresh Fruits & Vegetables (F&V) industry is preferred.
• Existing network within the UAE HORECA market is an advantage.
• Proven track record of achieving sales targets with excellent communication and negotiation skills.

What We Offer:

• Strategic sales role within a prominent fresh produce supplier in Dubai.
• Opportunity to manage and grow high-profile HORECA key accounts across the UAE.
• Competitive monthly compensation package aligned with industry experience.