Media Buyer / Meta Ads Specialist – Abu Dhabi, UAE | Soft Line Agency

Company Overview:

Soft Line Agency is a full-service digital marketing and advertising agency in Abu Dhabi, specializing in performance-driven social media advertising, lead generation, brand scaling, and conversion optimization for clients across the UAE.

Job Description:

The Media Buyer / Meta Ads Specialist will plan, set up, and optimize paid advertising campaigns across Facebook and Instagram, monitor key performance metrics, scale high-converting ad sets, conduct continuous creative testing, and collaborate with agency management and design teams to deliver exceptional ROAS for clients. Always explore open marketing and sales opportunities across the region.

🔹 Key Responsibilities:

• Plan, build, launch, and manage paid Facebook and Instagram ad campaigns via Meta Ads Manager.
• Execute lead generation, e-commerce conversion, dynamic retargeting, and brand awareness funnels.
• Monitor daily ad spend and optimize campaigns to improve CPL, CPA, CTR, CPM, and overall ROAS.
• Build, test, and segment custom lookalike audiences, interest groups, and retargeting pools.
• Conduct ongoing A/B testing for ad copy, headlines, visual creatives, video hooks, and landing pages.
• Prepare detailed performance tracking reports with actionable campaign scaling insights for agency clients.
• Collaborate closely with graphic designers and copywriters to produce high-performing ad creatives.

🔹 Requirements:

• Bachelor’s Degree or Diploma in Marketing, Digital Media, Business Administration, or a related field.
• Proven hands-on experience as a Media Buyer or Meta Ads Specialist managing paid campaigns via Meta Ads Manager.
• Strong expertise in audience targeting, pixel setup, CBO/ABO budgets, retargeting funnels, and performance metrics.
• Prior experience running digital ad campaigns targeting the UAE market is strongly preferred.
• Digital marketing agency background is considered a strong advantage.
• Ability to demonstrate past campaign performance, case studies, and measurable ROAS/conversion results.

What We Offer:

• Flexible Full-Time or Part-Time performance media buying role with a dynamic digital agency in Abu Dhabi.
• Fast-paced, creative, and growth-focused digital advertising environment.
• Competitive compensation package aligned with performance in the UAE.