Public Relations Officer – Abu Dhabi | First Response Healthcare

Company Overview:

First Response Healthcare is a professional and performance-driven leader in the Abu Dhabi medical landscape, dedicated to delivering high-quality home healthcare solutions and operational excellence. We operate with an “educational family” philosophy, where technical management and professional communication mastery are shared to ensure organizational success. At First Response Healthcare, we believe that rigorous media engagement and disciplined brand messaging are the cornerstones of institutional stability. Join our professional Human Resources and communications team in Abu Dhabi and contribute to an environment that values professional integrity, technical innovation in Information Technology, and the strategic growth of our diverse healthcare portfolios.

Job Description:

We are seeking a dynamic and experienced Public Relations Officer to join our team in Abu Dhabi. This role is fundamental to our organizational framework, requiring a professional who can strengthen our public image for management and stakeholder review. You will be responsible for nurturing journalist relationships, designing annual PR plans, and creating high-impact medical content. We are looking for an individual with a strong foundation in Strategic Corporate Communications and a proactive approach to crisis management and brand consistency. This is a brilliant opportunity to advance your education and PR career within a respected professional healthcare provider.

🔹 Key Responsibilities:

• Design and implement annual public relations plans to meet management and brand awareness targets.
• Support communication integrity in Abu Dhabi, ensuring 100% data integrity in press releases, healthcare articles, and official corporate messaging.
• Liaise with the Human Resources department and media outlets to secure coverage and coordinate interviews for senior leadership.
• Develop engaging content for newsletters and social media platforms while ensuring medical accuracy and readiness for crisis communications.
• Utilize digital Information Technology tools and communication analytics to optimize media reach and professional PR reporting.

🔹 Requirements:

• Bachelor’s Degree in Public Relations, Communications, or Marketing plus a relevant professional Communications Certificate.
• At least 3 years of professional experience specifically within PR or corporate communications (Healthcare sector preferred).
• Strong background in management of media relationships, strategic storytelling, and brand reputation.
• Professional background in education or training regarding copywriting, medical tone-of-voice, and multi-channel strategies.
• Ability to demonstrate operational excellence, a strategic mindset, and a deep understanding of the Abu Dhabi media landscape.
• Excellent organizational skills with the capability to support community engagement initiatives across Abu Dhabi.

What We Offer:

• Monthly salary package ranging from AED 13,000 to 14,000.
• A stable and influential role within a reputable Abu Dhabi Healthcare Organization.
• Direct involvement in the management of essential communication protocols and high-impact medical launches.
• Significant opportunities for professional growth and leadership in Healthcare Public Relations.