Public Relations Officer – Abu Dhabi, UAE | First Response Healthcare

Company Overview:

First Response Healthcare is a professional and performance-driven leader in the Abu Dhabi medical landscape, dedicated to delivering high-quality healthcare communication solutions and operational excellence. We operate with an “educational family” philosophy, where technical management and professional PR mastery are shared to ensure organizational success. At First Response Healthcare, we believe that transparent media relations and disciplined brand storytelling are the cornerstones of community health stability. Join our professional Human Resources and communications team in Abu Dhabi and contribute to an environment that values professional integrity, technical innovation in Information Technology, and the strategic growth of our diverse healthcare portfolios.

Job Description:

We are currently hiring a skilled Public Relations Officer to join our team in Abu Dhabi. This role is fundamental to our corporate framework, requiring a professional who can manage and enhance the organization’s media presence for management and public review. You will be responsible for developing PR strategies, maintaining journalist relationships, and handling crisis communications. We are looking for an individual with a strong foundation in Healthcare Communications and a proactive approach to reputation management. This is a brilliant opportunity to advance your education and public relations career within a leading professional healthcare organization.

🔹 Key Responsibilities:

• Manage media relations and press communications to meet management and brand objectives.
• Build and maintain strong relationships with healthcare journalists and media representatives in Abu Dhabi.
• Liaise with the Human Resources and marketing teams to execute strategic PR plans and communication calendars.
• Handle crisis communications and ensure consistent messaging to ensure 100% data integrity across all media platforms.
• Utilize digital Information Technology tools to monitor media coverage and analyze the impact of PR campaigns.

🔹 Requirements:

• Bachelor’s Degree in Public Relations, Communications, or Journalism.
• Minimum 3 years of professional experience specifically in PR or communications, preferably within healthcare.
• Strong background in management of media relations, content development, and crisis messaging.
• Professional background in education or training regarding integrated media campaigns.
• Ability to demonstrate operational excellence and excellent written communication skills in the UAE.
• Knowledge of the Abu Dhabi healthcare sector is considered a significant advantage.

What We Offer:

• Competitive monthly salary package ranging from AED 13,000 to 15,000.
• A stable and influential role within a reputable Healthcare & Communications Group.
• Direct involvement in the management of essential PR protocols and high-impact health initiatives.
• Significant opportunities for professional growth and leadership development within the Public Relations sector.