Salesforce Marketing Cloud – Campaign Specialist – Dubai, UAE | HireAlpha

Key Responsibilities:

• Plan and execute multi-channel campaigns (Email, SMS, Push) with clear audience segmentation.
• Build and manage Data Extensions, filters, and AMPscript-based templates for personalization.
• Create and automate customer journeys using Journey Builder and Automation Studio.
• Monitor campaign KPIs, investigate delivery/reporting issues, and ensure SLA compliance.
• Design and run A/B tests to improve open, click, and conversion metrics.
• Validate data quality and implement triggers for behaviour-driven communications.
• Manage landing pages and link management, ensuring tracking continuity.

Ideal Candidate Profile:

• 5+ years of hands-on experience with Salesforce Marketing Cloud (SFMC).
• Expertise in Journey Builder, Automation Studio, and Email Studio.
• Proficient in AMPscript, HTML, and CSS for template development.
• Strong analytical skills for reporting, optimization, and running A/B tests.
• Experience with segmentation across multiple markets.
• Able to work onsite in Dubai and collaborate cross-functionally.